Let me begin by telling you why this article is different than the other billion “How to Get 1000 Follower’s” articles out there. First off, I have grown a lot of different social networks and communities to 1000+ followers. I have grown a thousand plus followers onTwitter, Google+, Facebook, and recently a community within Google+. I have also built my own social network which now has more than 30,000+ registered users. If you still need more convincing and you’re one of those people that actually care, my Klout score is 56.
What I’m about to write comes from years of experience, hard work, and discovery. I want to pass on information that is different than all of the cliche digital media marketing tips that is floating around and actually give specific strategies that drive real results.
If you want to grow a lot of followers on a social network then you have be social. It doesn’t get any easier than this folks. In real life, I’m actually the shyest person you will ever meet, but when I’m in the act of attracting more people to follow me I talk….A LOT. One of the biggest reasons people do not have the amount of followers they have is that they are simply not social enough. When it comes to growing a social network of followers you absolutely cannot be afraid to BE SOCIAL.
Will you get a thousand followers if you simply just comment on everything? Well, no. You must take the time and formulate something that adds value. For every comment or reply I make on the internet I do one of these two things: 1) Tell/show people why I’m awesome and why they must follow me or 2) connect and relate to a person. If you’re doing anything else such as announcing discount pricing to get rid of your surplus junk or telling me I should listen to your new song as your first point of contact then you’re not being social…you’re being loud…and what do people do when things are loud?….they tend to plug their ears.
Advice #1: See all of those public updates on whatever social network you’re on? Go out there, comment, reply, add value, help out and then ask them to follow you.
Ask yourself one simple question. Why should people follow me? If you can post content that answers that question every single day then you are better off than 99% of the people out there. If you want to grow a following, you must have something that people want to follow. Being creative is not an easy task because it is hard. If being creative was a simple task then everyone would know everyone. Imagine as if you are a painter. For every update you make to the public, take the time to cultivate it like a brush stroke. Masterpieces take time, effort, and passion. Grow your followers like you’re painting a masterpiece.
Advice #2: The human brain is attracted to things that are novel. Make your posts unique or no one is going to care.
Failure to heed to this advice is probably the number one reason why people do not grow followers. If you take anything away from this blog post take this advice. You must have focus. Let me explain what I mean by this. If you want to succeed at growing followers you must do the following things.
1) Be robotically consistent in how you respond to comments and how you make updates. All the other social media experts out there will tell you the same thing, but they don’t tell you that you must be robotic. Long story short, in this day and age, if you want to grow followers you must sleep with your smartphone because brilliant ideas come to you when you least expect it. Pay no attention to articles that tell you that you can grow followers while also managing your time wisely. If you have zero followers, you must be dedicated, you must be a robot.
2) Be persistent. Again, you’ll hear this advice over and over again from marketing experts, but what does it actually mean? Well, to give you a little perspective it’s all about getting out the next update and being social. Over the last 5 years I have made over 4,200+ tweets, 1,000+ Google+ posts, and 6,000+ Facebook posts. Do not confuse persistence with being spammy. You will run into the problem of being too loud. Quality, consistence, and persistence all go hand in hand. You can’t have one without the other. Every new post you make is an opportunity to test the effectiveness of your creativity. Always be challenging yourself to get more engagement (ie: more shares, +1’s, retweets) with each post.
Advice #3: Sleep, eat, and breathe social media. If you want it bad enough, you have to work for it.
In conclusion, it gets easier over time. The last social network I grew went 0 – 1000 followers in two and a half weeks! Did it really take two and a half weeks though? No, it didn’t. I have been involved in digital marketing for about 10 years and growing a following that quickly came from leveraging my other networks that has taken me years to build. Building followers does not occur overnight but if you do it right, your most loyal fans will follow you where ever you go.