The Ultimate List of AI Content Generator Tools
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What goes into great on-page content writing?
Provide value to the reader
- Focus on creating truly useful content that answers questions and solves problems for readers. Avoid generic, promotional fluff.
Optimize content for SEO
- Research keywords and naturally incorporate them in headings, text, image names. This helps pages rank higher.
Write scannable content
- Use short paragraphs, bullet points, numbered steps, and bold/italic text to make it easy to scan.
Engage with a conversational tone
- Write in second-person (you/your) and use active voice. Avoid stiff, overly formal language.
Include relevant media
- Images, infographics, videos etc related to the topic can make content more engaging.
Structure content with headings
- Use H2 and H3 tags to break up text into logical sections and improve SEO.
Link internally
- Link relevant pages together so users can easily navigate to related content.
Craft compelling titles/summaries
- These appear in SERPs so make them clickable using keywords but avoid keyword stuffing.
Check for errors
- Proofread closely to fix grammar, spelling, punctuation issues which undermine credibility.
Optimize meta descriptions
- These snippets under titles in SERPs should provide context and entice clicks.
By focusing on providing value, optimizing for SEO, formatting content for quick consumption, and checking for errors, you can create on-page content that effectively engages readers.
