Google Analytics is the easiest way to get smarter about your website. Google analytics can tell you things like where your visitors are coming from, how long they stayed on your website, how many pages they viewed, and what devices they used to view your website. Google analytics is an incredibly robust tool, so why does it confuses the crap out of a lot of small businesses?
Knowing how to measure your social business strategy initiatives is one of the basic fundamentals that a social media professional must know. When I started my online business, I honestly didn’t have a clue on where to start when it came to social media. I did what a lot of people do which was to just dive right in and start figuring it out. At the time, Twitter, Facebook, and Google+ had not come into the picture, and everyone was just now slowly migrating from Friendster to Myspace. We now have businesses who turn to social media as their answer to their advertising and marketing needs. If you are not measuring your social media efforts then you are not taking it seriously. For this topic, I will try to explain what to measure as well as how to measure it. There are thousands of social media professionals who are giving away free helpful advice based on their experiences learned over the years. I’m by no means an end all approach, but I will contribute my 2 cents.