When I just started my career in the digital marketing world I was lost. It seemed like years before I could fully grasp what people meant when they refer to such terms such as UX/UI, Social Media, SEO, SEM, Analytics, and Remarketing. It was difficult for me to gain knowledge about this industry because I had to first discover that these terms existed before I could locate the right resources to discover more.
Throughout the year I try to read as many books as I can. I do this to not only help me stay sharp on business strategies but to also gain new perspectives and approaches to obstacles and problems. Should I also mention that reading business books is actually fun for me?
Here is a list of links with book recommendations from Bill Gates, millionaires, and entrepreneurs.
One of the reasons why I enjoy marketing is because it is a very challenging job. Not all problems are the same and a lot of times you must come up with innovative ways to overcome obstacles. After living and breathing the profession for years you come to learn a few tricks of the trade.