Email marketing is one of the oldest forms of digital communication. Subsequently, it is one of the most effective forms of building customer relationships. With that said, I still see many miss the mark of having an effective email marketing strategy. Below are some tips and strategies to take control and send better emails.
I consider email the oldest form of digital communication. Before a business considers signing up for any social media account they must understand email first. Referral traffic from good email campaigns is a must for a balanced site portfolio. Experience from working in different industries has made me realize that emails are under leveraged, improperly optimized, and often misunderstood.