How I Use AI SEO to Get on the First Page of Google (With Examples)
AI SEO is helping me generate an enormous amount of content and traffic, ranking on the first page of Google for my target keywords. Ever since ChatGPT was launched, less than 6 months at the time of this writing, an explosion of AI writing tools have emerged. I’m going to show you my first hand results of how I’m doing it and how you might want to consider it for your SEO strategy.
Can you use AI for SEO?
Yes, you can use AI for SEO. That’s the short answer of course. No one can stop you from firing up ChatGPT and asking it to create a blog for you. In fact, that was the first thing I did when OpenAI launched ChatGPT.
I have a Shopify store selling my own custom designed Apple Watch charging stand. I created the site back when the Apple watch was first released. I never really took it seriously nor did any SEO to it. My immediate thought when ChatGPT launched was, “Hey great. I’ll just ask ChatGPT to generate boat loads of content. Then I’ll copy and paste the content without any editing and I’ll get lots of traffic.
Well, that’s all nice and gravy in theory. How did that all turn out for me?
Website: HEDocks.com
Age of Domain: 9 Years
AI SEO Content Generated: 34 Articles
AI Tool Used: ChatGPT 3.0
Prompt Approach: Very Basic: Write an article about “The top safety features of the Apple Watch and how to use them.”
Human Editing: No edits, just copy and paste
SEO Research: I looked up some transactional keywords related to “buying an Apple Watch stand.” Overall, I spent very little effort and time on any SEO research. Most of it I fully trusted ChatGPT to do the whole thing. This is bad and the results can speak for themselves.
Originality.ai (AI Detection) Score: 100% AI
Google Search Console Report shows that total impressions have improved for the last 6 months, but I’ve only generated 13 clicks?!
Drilling deeper, it’s actually 6 clicks if I only include the AI articles. OMG, big fail.
Here’s what the Google Analytics report looks like. Yea, I know. It’s not any better. In summary, this is not the approach to use AI for SEO. All is not lost though, keep reading. ;)
What is AI based SEO?
AI based SEO uses AI tools to improve your website in order to rank better in search engine results pages to gain organic traffic. We’re transitioning towards an era where AI tools are being embedded in all of our office tools. It is increasingly more important to learn how to steer AI in outputting better results relative to your competitors.
I’m building a fun new AI marketplace that allows people to use AI to generate anything. To start, I’ve built a way for people use AI to generate an image that can be printed as a graphic t-shirt. I needed a how to guide to help users generate killer looking graphic tees, but also as a SEO content play to help other’s looking to do the same on the internet.
Here’s how it performed.
Website: SizzlePop.AI
Age of Domain: 8 Months
AI SEO Content Generated: 1 Article - How to Write Killer Prompts for AI-Generated T-Shirt Designs
AI Tool Used: ChatGPT 4.0, Midjourney V5
Prompt Approach: ChatGPT preparation by giving it a rough outline, previous written article examples, and developer docs of how to fully utilize Stable Diffusion, the AI image model I’m currently using. Read more about my prompting process here.
Human Editing: No edits, just copy and paste
SEO Research: I did keyword research to nail down my target keyword phrase, “AI Prompt for T Shirt Designs”
Originality.ai (AI Detection) Score: 100% AI
Turns out that if you do a little bit of SEO research, prep ChatGPT with context and give it an example article you’d have a better structured article that ranks and gets traffic.
It’s ranking page one for my target keyword and many other phrases similar to it.
Does Google penalize AI content?
No, Google does not penalize AI content. They penalize “thin” un-helpful, weak content that adds no value.
What constitutes as “thin” un-helpful, weak content?
- Short form blog less than 500 words.
- No internal links.
- No external links.
- No extensive research done, no statistics, vague and surface level information.
- Hard to follow, no flow, and hard to read.
Read more about how to avoid spam detection on generated AI content.
What is the AI tool for writing SEO?
The best AI tool for writing SEO helps you write faster, with verified facts, in a SEO optimized way that includes targeted keywords with search volume. The tool should also be able to help cover topics comprehensively.
Here are some AI Writing Tools
Odds are another hundred AI writing tools popped up before I could finish this article. I have a hunch that most of these AI writing tools are simply ChatGPT repackaged. Perhaps they make a few tweaks under the hood, but otherwise it’s ChatGPT powered.
Is AI copy bad for SEO?
No, AI copy is not bad for SEO as long as the copy is helpful! For SEO practitioners who have the fundamentals down, AI will augment your abilities. On the contrary, if you’re not very good at SEO, AI will actually do more harm.
In Conclusion
Using AI to write SEO content can augment your ability to generate more content faster while maintaining content quality only if you know how to prep and steer the AI with smart prompting. As shared in the examples in this article, AI generated content can help you rank page one of Google for your targeted keywords or not even rank at all. Just because you now have an AI writing assistant, more doesn’t mean better.
Google will always prioritize better quality over quantity. The best prompt engineers that can steer AI writing tools to output helpful and comprehensive content will win out.
